Over the fold - it is the best part of the Internet page that is visible without having scrolling.
Ad space - the space on a Internet web page accessible for commercials.
Acquisition value - income invested in a business to obtain buyers
Affiliate - The particular person that is linked in the marketing and advertising romantic relationship
Affiliate Advertising - a merchant website spending commissions to other website that directs customers to their site.
Affiliate merchant - man or woman in a affiliate promoting relationship that advertises their internet site
Application service supplier - provider of computer-centered solutions toclients in the internet
Vehicle responder - a personal computer method that sends an e-mail response to incoming emails.
B2B - organization to business
B2C - enterprise to customers
Bandwidth - fee of knowledge transfer in a communications channel, measured in kilobits per second (kbps).
Banner advert - kind of marketing on the internet by embedding the advert in the webpage
Weblog - internet site of an person that posts typical posts, photos or movies
Bookmark - a locally stored URI (Uniform Useful resource Identifier) in a World wide web browser that is utilized for long term reference.
Browser - application software that presents or retrieve info in the web
Burstable bandwidth - makes it possible for web sites to expand network capacity to manage peak use.
Cascading fashion sheets (CSS) - a style sheet language that is employed to individual fashion from framework on World wide web pages.
Click-through - the method of clicking throughan online advertisement on a site
Click-by way of rate (CTR) - number of click on-through per hundred ad impressions, expressed as a proportion to measure achievement of advert campaign
Info transfer - The complete volume of details from a site that is downloaded and normally measured in gigabytes (GB).
Focused hosting - a client dedicating an complete server to theclient's internet sites.
Deep linking - hyperlink that factors to a page other than a site's principal residence page.
Description tag - a tag used by World wide web page creator to explain search engine listings.
Domain name - label to identify the location of an entity on the Internet.
E-mail - method of sending personal computer-primarily based messages over telecommunication technological innovation.
E-mail marketing and advertising - kind of direct marketing of merchandise or services via digital mail.
E mail spam - junk digital mail
Flash - multimedia platform created by Macromedia to allow interactivity to match in a file with a little dimension
Forum - an on the internet discussion site exactly where world wide web surfers may study and publish typical topics
Frames - a construction dividing a Web page into two or numerous parts.
Property web page - the Primary webpage
HTML banner - a banner advert making use of HTML elements
Inbound website link - a hyperlink shown on your website coming from one more website
JavaScript - a scripting language made by Netscape used to generate site
Link checker - device that is used to check out damaged hyperlinks.
Log file - files recording web server exercise
Advertising plan - written document made up of particulars of action to attain marketing goal
Navigation - motion from 1 world wide web page to another
Outbound link - linking your website to a website from outdoors
Shell out per click (PPC) - on-line advertisement design exactly where payment is based on click on-throughs.
Pay per lead (PPL) - online advertising and marketing payment design where payment is based mostly on qualifying leads.
Pay out per sale (PPS) - on-line advertising payment model in which payment is on revenue.
Payment threshold - minimal commission that a marketing affiliate must make to get payment from an affiliate system.
Lookup engine - tool developed for simple and handy searching or searching of information on the net
Lookup Engine Optimization (Search engine optimisation)- the approach of bettering volume or visitors to a website guaranteeing that the website places well when individuals key phrase phrases are part of a Web search.
Super affiliate - an affiliate making a significant percentage of an affiliate program's activity.
Two tier affiliate system - method where affiliates earn commissions on their conversions of webmasters they refer to the program.
URL - resource site in the internet
Net design and style - deciding on offered components to layout and framework internet pages
Web directory - listings of Web sites.
Net website visitors - the volume of internet surfers visiting a site
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